About IMS Euro

IMS Euro is a trusted provider of high-quality, reliable, and value-driven products to the veterinary market. Our culture is built on three principles: Customer Focused · Team Powered · Outcome Driven.

We’re looking for a Sales Specialist (SSp) to join our growing team; a motivated professional who thrives in an outbound sales environment, loves developing customer relationships, and is passionate about driving commercial success.

Purpose of the Role

The Sales Specialist (SSp) drives new business growth by identifying, converting, and developing veterinary clinic customers through proactive outbound activity.

Working collaboratively with the Country Sales Manager (CSM), Customer Experience (CE), and Marketing teams, the SSp will be pivotal in ensuring clinics move smoothly from awareness to first order, and from initial purchase to range adoption and revenue expansion.

This role accelerates IMS Euro’s market penetration by delivering consistent, data-driven sales activity that increases customer acquisition, conversion, and share of wallet while reflecting IMS’s promise of quality, value, and reliability.

Reporting Line

The Sales Specialist (SSp) reports directly to their aligned Country Sales Manager (CSM), who provides coaching, prioritization, and local sales strategy direction.

While the SSp and CSM work closely, accountability for day-to-day outbound sales performance sits with the SSp. The CSM retains responsibility for the overall sales target in the territory, with the SSp’s target nested within it.

Key Responsibilities

Lead Generation, Qualification, Nurturing & Conversion

• Proactively engage potential clients via outbound calls, emails, face-to-face where necessary, and social media to create new sales opportunities.
• Effectively nurture leads to move them through the sales funnel, ensuring that key opportunities are converted and developed.
• Appointment Setting: Set up both initial and follow-up appointments for yourself (and/or the Country Sales Manager), supporting efforts to grow veterinary clinic market share.
• Pipeline Development: Create and manage a pipeline of prospective customers that qualify as lead opportunities to help grow MS.
• Build and maintain positive relationships with new and existing clients, providing regular product and service updates to maximize sales opportunities.
• Sales Pipeline Tracking: Monitor customer interactions and ensure timely follow-ups at each stage of the sales process, from lead generation to post-purchase.
• Customer Data Maintenance: Maintain accurate records of customer interactions, contact details, and sales progress within CRM tools to facilitate seamless information sharing.

Drive Outbound Sales & Marketing Campaigns

• Help execute outbound marketing campaigns aimed at increasing product awareness, customer loyalty, and overall sales.
• Collaborate with the Marketing Department to acquire prospective customers through campaigns, emails, social media, etc.

Customer Feedback & Market Insights

• Be the Voice of the Customer: continually review market conditions and customer reactions, providing feedback that informs IMS business strategy and objectives.
• Gather feedback from customers to inform product improvements and contribute insights that shape business strategy.

Product Expertise

• Educate customers on IMS Euro products and the value proposition from IMS.

Collaboration with Internal Teams

• Work closely with IB sales, marketing, logistics, and procurement teams to ensure customer needs are met and to provide a seamless experience from sales to delivery.

Skills and Experience

Sales; Driven & Goal Oriented

- Demonstrates clear commercial drive and the ability to exceed targets through structured pipeline management.

Communication & Persuasion

-Strong verbal and written communication skills

Customer Experience Skills

-Capable of identifying and resolving clinic concerns quickly, turning potential issues into opportunities.

Collaboration & Teamwork

-Works effectively across teams, particularly Sales, CE, and Marketing , to deliver seamless customer experience.

Customer Focus

-Puts the clinic first and builds long-term relationships through transparency, consistency, and follow-through.

Organization & Planning

-Prioritizes workload effectively, manages multiple leads simultaneously, and maintains meticulous CRM discipline

Adaptability & Problem Solving

-Responds positively to change and pressure, using initiative to find pragmatic solutions

Technical & Product Knowledge

-Understands IMS’s consumables range and can communicate technical details with clarity and confidence.

Data-Driven Approach

-Uses CRM and sales analytics to track performance, identify opportunities, and refine targeting.

Tools, Systems & Data

• SAP Business One (B1)Outlook
• Teams
• Marketing Data Feeds

Data Ownership Principles

• CRM Accuracy: Maintain customer records and call outcomes in real time.
• Data Integrity: Ensure consistency across CE and Marketing systems for seamless collaboration.
• Reporting Discipline: Accuracy is non-negotiable — it underpins visibility, forecasting, and decision-making.

IMS Culture & Personal Attributes

We expect every SSp to deliver on our mission:

Nothing less than ecstatic customers — every interaction should exceed expectations and leave the customer confident they chose IMS.

Values

Customer Focused · Team Powered · Outcome Driven

We succeed together by understanding customers, collaborating effectively, and delivering measurable results.

Behaviours & Attributes

• Accountable
• Judicious
• Agile
• Analytical
• Authentic
• Collaborative
• Demanding
• Expert
• Innovative
• Passionate
• Proactive
• Resilient

Performance & Rewards

Commission is earned as a percentage of over-performance versus the annual sales target, directly linking reward to sustained commercial success.

Focus areas balance: Volume (40%) · Revenue (40%) · Quality (20%), ensuring long-term value, not one-off wins.

What We Offer

• Opportunities for career growth
• Friendly and enthusiastic colleagues
• Competitive salary and secondary employment benefits based on your experience
• 25 vacation days
• 8% holiday allowance
• 3% employer pension contribution